For salons and spas that want one flat price regardless of team size, yes. LABÉAU covers the appointment diary, checkout, client records, staff commission, packages and memberships on every plan, with no staff cap or per-seat fee, from RM174.92/month. The online booking page starts on Gold, and reporting across every location is on Diamond. Boulevard is the better choice if two-way texting, an AI receptionist or its premium booking design matter more to you than cost.
Comparison
The Boulevard alternative for growing salon and spa teams
Boulevard is one of the most polished salon and spa platforms in the United States, and its client experience is a genuine benchmark. It is also priced per location in tiers, with the entry Essentials plan capped at five providers. For a team that has grown past that, or a salon whose staff work in Korean, Vietnamese, Chinese or Spanish, both the sums and the fit change.
Quick answer
LABÉAU is a Boulevard alternative for salons and spas that have outgrown provider caps and tiered per-location pricing. Every plan includes the appointment diary, checkout, staff commission, packages and memberships with no staff cap and no per-seat fee, from RM174.92/month on a 7-day free trial with no card; the online booking page starts on Gold. Reminders go out over WhatsApp, unlimited, and the interface runs in 12 languages including Korean, Vietnamese, Chinese and Spanish. Boulevard remains stronger on premium booking design, texting and AI reception.
Last updated 29 September 2026 · Written and maintained by the LABÉAU team, Kuala Lumpur
What Boulevard does well
Boulevard is excellent at the client-facing experience: its self-booking flow is among the best-converting in the industry, its interface is a cut above most salon software, and its reporting suits ambitious multi-location operators who run the business on numbers. It also offers Beau, an AI receptionist, and holds a 4.6 rating on Capterra across 364 reviews. For a premium US salon or medspa group, it is a strong product.
Where Boulevard can cost you more
Boulevard is a capable platform. Not every point below applies to every plan or every business, but these are the ones owners raise most often when they compare — check each against your own team size and clients.
Pricing that grows with the team — per staff member, per calendar or per location — or a quote you only see after a sales call.
Client messaging built around SMS and email, with WhatsApp — the app most clients outside North America actually read — missing, sold as an add-on or charged per message.
On marketplace-led platforms, the platform's brand sits in front of your clients, often with a fee on the new clients it introduces.
A narrower set of interface languages, which leaves multilingual front desks and floor staff working in their second language.
No national e-invoicing filed from checkout for Malaysia (LHDN MyInvois) or Singapore (IRAS InvoiceNow), for groups that trade there.
Payment methods weighted to cards, with limited handling of the QR and e-wallet schemes that dominate across Asia.
What LABÉAU does instead
LABÉAU is an all-in-one beauty business management and POS platform used by salons, spas and clinics internationally, covering appointment booking, checkout and payments, inventory, tiered staff commissions, packages and memberships, WhatsApp marketing, loyalty, multi-branch reporting and tax invoicing in one place. It runs in many languages, and where a country operates a national e-invoicing network we support, submission happens at checkout rather than as a separate monthly chore.
Every plan includes the appointment diary, checkout, tiered staff commission, packages and memberships. The client-facing online booking page starts on the Gold plan, and full brand customisation is on Diamond. There is no cap on staff and no per-seat fee on any plan, so the price does not climb as the team grows. WhatsApp confirmations and reminders are unlimited rather than sold in message packs, and there is no commission on the clients you bring in.
It has been built and supported from Malaysia since 2020 and is rated 4.9/5 by 150+ beauty and wellness businesses using it today, priced transparently from RM174.92/month (US$48.98 outside Malaysia) with no setup fee, a 7-day free trial and hands-on one-on-one onboarding rather than a help-centre link.
When you should still choose Boulevard
Choose Boulevard if you run a premium US salon or medspa where the booking experience is part of the brand, you want two-way texting and an AI receptionist answering calls, and a per-location Premier or Prestige plan — $234 and $328 on current promotion, normally $293 and $410 — sits comfortably in the budget. LABÉAU offers neither SMS nor an AI receptionist, and on those Boulevard is simply the better choice.
LABÉAU vs Boulevard
| Capability | LABÉAU | Boulevard |
|---|---|---|
| Available worldwide | Yes | Yes |
| National e-invoicing filed at checkout | MY + SG built in | None |
| WhatsApp marketing | Reminders on every plan; campaigns (Gold+) | Varies |
| Interface languages | 12 | Varies |
| Staff cap or per-seat fee | None — one flat price | Varies by plan |
| WhatsApp messages | Unlimited, included | Varies — often add-on or per message |
| One-on-one onboarding | Included | Varies by plan |
| Pricing basis | Flat plan, any team size | Per location, tiered |
| Provider limit on entry plan | None | Essentials ($143/mo) capped at 5 |
| Self-booking conversion focus | Online booking page (Gold+) | Yes — market-leading |
| Two-way texting | No — WhatsApp instead | Yes, texts pay-per-use |
| Messages included | Unlimited WhatsApp reminders on every plan | 250 texts and 1,000 email blasts, then pay-per-use |
| Paid add-ons | None required for reminders or e-invoicing | Forms $65/mo per location; QuickBooks $45/mo per location; ePrescribe $45 per prescriber |
| Three locations, eight providers each | Diamond from RM598.98/mo, no staff cap, reports across every location | Premier: $879/mo at list price ($702 on current promotion) |
| AI receptionist | No | Yes (Beau) |
| Your brand on booking, reminders & receipts | Brand customisation (Diamond) | Yes |
| From (flat, any team size) | RM174.92/mo | Varies by region |
Indicative as of September 2026. Vendors change packaging and pricing frequently — confirm current details directly with each vendor.
The bottom line
Boulevard is a premium platform for premium US operators, and it earns its reputation. LABÉAU suits the team that has outgrown a five-provider cap or would rather its bill did not rise with every tier: one flat price from RM174.92/month regardless of headcount, unlimited WhatsApp reminders, an interface in 12 languages and no marketplace between you and your clients, with full brand customisation on Diamond. If you also run outlets in Malaysia or Singapore, LHDN and IRAS e-invoicing are built in.
Also worth comparing
Buyers weighing Boulevard usually also look at Mangomint at the same premium end (from $120/month plus $10 per user), Zenoti for larger chains, and GlossGenius (from about $24–28/month), Vagaro (from about $24–30/month) or Square Appointments (free for a solo provider, $49/month per location for teams) where budget matters more than polish. Medspas leaving Boulevard for clinical depth compare Pabau and PatientNow. If your group also has locations in Malaysia or Singapore, national e-invoicing narrows the field considerably.
Frequently asked questions
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Boulevard prices per location. As of September 2026 its site lists Essentials at $143/month (up to five providers), Premier at $234 on promotion (normally $293) and Prestige at $328 on promotion (normally $410), with texts charged per use and forms as a $65 add-on. LABÉAU is one flat plan from RM174.92/month with no staff cap, no setup fee and a 7-day free trial. Confirm current figures with each vendor.
It depends on why you are leaving. For the same premium salon and spa experience, Mangomint (from $120/month plus $10 per user). For large chains, Zenoti. On budget, GlossGenius, Vagaro and Square Appointments, which is free for a solo provider. For medspas that need clinical charting, Pabau or PatientNow. For a team that wants one flat price with no provider cap, unlimited WhatsApp reminders and a multilingual interface, LABÉAU. Prices are as published or reported in 2026 — confirm with each vendor.
The reasons owners and reviewers cite most are cost that rises per location and per tier, the five-provider cap on Essentials, texts and forms charged on top, availability centred on the US, and — according to third-party reviews — 12-month agreements and a longer setup. Medspas also leave for clinical depth Boulevard does not aim to provide. None of these apply to every Boulevard customer; if premium booking design and texting are what you value, it remains a strong choice.
Essentials is capped at five providers, so a sixth means moving that location to Premier or above. LABÉAU has no staff cap on any plan, so a new hire does not change the price.
Yes. The interface runs in 12 languages, including Korean, Vietnamese, Simplified and Traditional Chinese and Spanish, across a client app, a staff app and an owner app on iOS, Android and the browser. LABÉAU is not a marketplace, so no marketplace listing sits between you and your clients, and full brand customisation is on the Diamond plan.
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