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Comparison

The Timely alternative for growing teams in Australia and New Zealand

Timely is a well-liked salon and spa platform from New Zealand, with a clean interface, local support across Australia and New Zealand, and its own TimelyPay payments. It is priced per staff member — around A$42, A$65 or A$79 per person per month depending on tier — with SMS credits allocated per staff. That scales gently for a small team and less gently for a growing one.

Quick answer

LABÉAU is a Timely alternative for Australian and New Zealand salons, spas and clinics that want a flat price as the team grows. Timely charges per staff member; LABÉAU charges one flat plan from RM174.92/month with no staff cap, and every plan includes the appointment diary, checkout, staff commission, packages and memberships, with the online booking page from Gold. Reminders go out over WhatsApp, unlimited, and the interface runs in 12 languages including Chinese, Korean, Vietnamese and Thai. Timely keeps the edge on local support and SMS.

Last updated 29 September 2026 · Written and maintained by the LABÉAU team, Kuala Lumpur

What Timely does well

Timely is a mature, well-designed platform with strong online booking, client history, rostering and reporting, a clean interface staff pick up quickly, and local support in Australia and New Zealand. TimelyPay keeps payments inside the same system. For many ANZ salons it is a sound and widely recommended choice.

Where Timely can cost you more

Timely is a capable platform. Not every point below applies to every plan or every business, but these are the ones owners raise most often when they compare — check each against your own team size and clients.

Pricing that grows with the team — per staff member, per calendar or per location — or a quote you only see after a sales call.

Client messaging built around SMS and email, with WhatsApp — the app most clients outside North America actually read — missing, sold as an add-on or charged per message.

On marketplace-led platforms, the platform's brand sits in front of your clients, often with a fee on the new clients it introduces.

A narrower set of interface languages, which leaves multilingual front desks and floor staff working in their second language.

No national e-invoicing filed from checkout for Malaysia (LHDN MyInvois) or Singapore (IRAS InvoiceNow), for groups that trade there.

Payment methods weighted to cards, with limited handling of the QR and e-wallet schemes that dominate across Asia.

What LABÉAU does instead

LABÉAU is an all-in-one beauty business management and POS platform used by salons, spas and clinics internationally, covering appointment booking, checkout and payments, inventory, tiered staff commissions, packages and memberships, WhatsApp marketing, loyalty, multi-branch reporting and tax invoicing in one place. It runs in many languages, and where a country operates a national e-invoicing network we support, submission happens at checkout rather than as a separate monthly chore.

Every plan includes the appointment diary, checkout, tiered staff commission, packages and memberships. The client-facing online booking page starts on the Gold plan, and full brand customisation is on Diamond. There is no cap on staff and no per-seat fee on any plan, so the price does not climb as the team grows. WhatsApp confirmations and reminders are unlimited rather than sold in message packs, and there is no commission on the clients you bring in.

It has been built and supported from Malaysia since 2020 and is rated 4.9/5 by 150+ beauty and wellness businesses using it today, priced transparently from RM174.92/month (US$48.98 outside Malaysia) with no setup fee, a 7-day free trial and hands-on one-on-one onboarding rather than a help-centre link.

When you should still choose Timely

Choose Timely if you want support in your own timezone from a local team, your clients expect SMS reminders, you prefer payments through TimelyPay, and your team is small enough that per-staff pricing stays modest. LABÉAU is supported from Malaysia and does not send SMS.

LABÉAU vs Timely

CapabilityLABÉAUTimely
Available worldwideYesYes
National e-invoicing filed at checkoutMY + SG built inNone
WhatsApp marketingReminders on every plan; campaigns (Gold+)Varies
Interface languages12Varies
Staff cap or per-seat feeNone — one flat priceVaries by plan
WhatsApp messagesUnlimited, includedVaries — often add-on or per message
One-on-one onboardingIncludedVaries by plan
Pricing basisFlat plan, any team sizePer staff member
SMS remindersNoYes — credits per staff
Local ANZ supportNo — supported from MalaysiaYes
Integrated paymentsPayment integration availableTimelyPay
Packages & membershipsEvery planYes
From (flat, any team size)RM174.92/moVaries by region

Indicative as of September 2026. Vendors change packaging and pricing frequently — confirm current details directly with each vendor.

The bottom line

Timely is a good platform with a strong following and local support in Australia and New Zealand. The case for LABÉAU is arithmetic and language: illustratively, ten staff at around A$65 each is roughly A$650/month on Timely, whereas a LABÉAU team that needs an online booking page is on Gold, one flat RM274.92/month however many people you roster — with unlimited WhatsApp reminders and an interface your Chinese, Korean, Vietnamese or Thai-speaking staff can work in.

Also worth comparing

Timely is commonly shortlisted against Kitomba, Shortcuts and Phorest in Australia and New Zealand, and against Fresha on price.

Frequently asked questions

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For growing teams in Australia and New Zealand, yes. LABÉAU covers the appointment diary, client records, checkout, staff commission, packages and memberships on every plan from RM174.92/month with no staff cap, with the online booking page from Gold. Timely remains the better fit if local support in your timezone or SMS reminders matter most.

Timely prices per staff member, at around A$42, A$65 or A$79 per staff per month depending on tier — third-party figures, so confirm with Timely. Illustratively, ten staff on the middle tier is roughly A$650/month. On LABÉAU, a ten-person team with an online booking page would be on Gold, at RM274.92/month flat, with no staff cap and no setup fee.

That is one of the cases it fits best. The interface runs in 12 languages, including Simplified and Traditional Chinese, Korean, Vietnamese and Thai, and reminders go out over WhatsApp, with LINE, KakaoTalk, Viber and Zalo integration available — so both staff and clients use the channels and languages they already do.

GST is configurable during onboarding. LABÉAU's built-in national e-invoicing covers Malaysia (LHDN MyInvois) and Singapore (IRAS InvoiceNow), which matters only if you also operate there.

Malaysia, where it has been built and supported since 2020, with one-on-one onboarding, free data import and hosting on AWS. If local ANZ support is essential to you, Timely has the edge.

See LABÉAU on your own salon

Hands-on onboarding, no setup fee. Rated 4.9/5 by 150+ beauty & wellness businesses.

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