Yes, for salons whose diaries are mostly regulars and referrals. LABÉAU takes no commission on any client, includes the diary, checkout, tiered staff commission, packages and unlimited WhatsApp reminders on every plan, and costs from RM174.92/month with a 30-day free trial. It is not a marketplace, so it will not bring you new clients the way Treatwell can.
Comparison
The Treatwell alternative that keeps 100% of every client
Treatwell is the best-known beauty marketplace in the UK and much of Europe, and for a salon with empty chairs it can be a genuine source of bookings. The price of that demand is commission: in the UK, 35% plus VAT on a new client’s first booking, charged even when the salon is the one that cancels. If most of your diary is already regulars, referrals and Instagram, you may be paying marketplace rates for clients who would have found you anyway.
Quick answer
LABÉAU is a Treatwell alternative for UK and European salons that want to keep 100% of every booking. Treatwell charges 35% plus VAT on a new client’s first booking in the UK, including when the salon cancels, and does not publish its monthly fee. LABÉAU is not a marketplace and takes no commission on any client: every plan includes the diary, checkout, tiered staff commission, packages and unlimited WhatsApp reminders, from RM174.92/month with a 30-day free trial and no card. Treatwell still brings marketplace demand LABÉAU does not.
Last updated 24 September 2026 · Written and maintained by the LABÉAU team, Kuala Lumpur
What Treatwell actually charges
Treatwell makes most of its money from commission on the clients its marketplace sends you. In the UK the rate is 35% plus VAT on a new client’s first booking. On a £60 colour that is £21 in commission, plus £4.20 VAT on top — £25.20 gone before you have paid for product or the stylist’s time.
Two details catch salons out. Since April 2025 Treatwell’s terms charge the commission even when the salon cancels the appointment, so a sick day or a double booking on your side still costs you the fee. And the monthly subscription is not published: you learn the figure from a sales conversation, which makes a straight comparison harder than it should be. In Spain, Treatwell does list a Connect plan from €29 a month with a 25% commission on new clients, which gives a sense of the model, but the UK figure is quoted rather than shown.
Where Treatwell is genuinely the better choice
Be honest about what a marketplace does. Treatwell has a consumer brand, an app millions of people use to find a treatment near them, and search visibility a single salon cannot buy cheaply. For a new salon with an empty diary, a salon in a busy city centre where walk-by trade is thin, or a business that wants to fill quiet weekday slots with first-time clients, paying 35% on a first visit can be cheaper than advertising.
LABÉAU does not do that. It is software, not a marketplace: it will not put your salon in front of people who have never heard of you. If a large share of your new clients arrive through Treatwell and stay, the commission may be money well spent, and the right move could be to keep your Treatwell listing while running the rest of the business elsewhere.
Where the sums change
The commission model works against established salons. Once most of the diary is regulars, a marketplace’s cut applies to a smaller and smaller share of genuinely new demand, while the monthly fee and the platform’s brand in front of your clients remain. The question to ask is simple: in the last three months, how many first-time clients came from Treatwell, and how many of those rebooked?
No commission on any client, first visit or fiftieth — LABÉAU is not a marketplace and takes no cut of your bookings.
Published pricing: Silver at RM174.92/month, Gold at RM274.92/month and Diamond at RM598.98/month on a 12-month plan, with no setup fee.
No staff cap and no per-seat fee, so adding a stylist does not raise the bill.
Unlimited WhatsApp confirmations and reminders, plus email, rather than messages sold in bundles.
Tiered staff commission, tip splitting, packages and memberships on every plan.
A client-facing online booking page from the Gold plan, so clients book with you directly rather than through a marketplace.
What you give up by leaving
LABÉAU does not send SMS. Reminders go out on WhatsApp, which most UK and European clients already use, and by email. If a meaningful share of your clients only read text messages, that is a real gap. LABÉAU also does not quote UK card processing rates: payments are recorded per method, and payment integration is available, but it is not a card acquirer the way some salon platforms are.
VAT is configurable during onboarding, so prices, receipts and reports reflect the rates you charge. LABÉAU is not certified for any UK-specific tax scheme and does not claim to be. It has been built in Malaysia since 2020, is hosted on AWS, and is rated 4.9/5 by 150+ businesses that use it today.
Moving your clients over
Export your client list and appointment history from Treatwell, and LABÉAU imports them free as part of one-on-one onboarding. Before you switch off the listing, send regulars a WhatsApp message — with your own online booking link if you are on Gold or above — so they know where to book. Some salons keep a Treatwell profile running for a month or two as a safety net, then decide on real numbers whether the new-client flow justifies it.
LABÉAU vs Treatwell, Fresha and Booksy
| Capability | LABÉAU | Treatwell | Fresha | Booksy |
|---|---|---|---|---|
| Marketplace that brings new clients | No | Yes | Yes | Yes |
| Fee on a new client’s first booking | None | 35% + VAT (UK) | 20% | 30% via Boost |
| Fee charged when the salon cancels | No fees at all | Yes, since April 2025 | Check terms | Check terms |
| Monthly price published | Yes, from RM174.92/mo | No (UK); from €29/mo in Spain | Yes | Yes |
| Staff cap or per-seat fee | None | Not published | Per team member | Per additional staff |
| WhatsApp reminders | Unlimited, included | Check with vendor | Check with vendor | Check with vendor |
| SMS reminders | No — WhatsApp + email | Check with vendor | Yes | Yes |
| Free trial | 30 days, no card | Sales-led | Check with vendor | Check with vendor |
Indicative as of September 2026, from each vendor’s published terms and pricing pages. Commission rates, caps and minimums vary by country — confirm current details directly with each vendor.
The bottom line
Treatwell is worth its commission when it genuinely fills your diary with clients you would not otherwise have met. For an established UK or European salon whose bookings are mostly regulars and referrals, LABÉAU keeps 100% of every client for a published flat price — from RM174.92/month, with unlimited WhatsApp reminders, no staff cap and a 30-day free trial with no card.
Also worth comparing
Salons leaving Treatwell usually also compare Fresha, which charges 20% on the first booking of a client its marketplace brings, Booksy, whose Boost marketing takes 30% of a new client’s first visit, and Phorest or Timely for software with no marketplace attached. The deciding question is how many of your new clients genuinely come from a marketplace rather than from your own channels.
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Frequently asked questions
In the UK Treatwell charges 35% plus VAT on a new client’s first booking, and since April 2025 it charges that commission even when the salon cancels. The monthly subscription is quoted rather than published. In Spain Treatwell lists a Connect plan from €29 a month with 25% commission on new clients.
All three charge on new clients their marketplace brings: Treatwell 35% plus VAT in the UK, Fresha 20% on a new client’s first booking, and Booksy 30% of the first visit through its Boost programme. LABÉAU has no marketplace and no per-client fee of any kind.
No. LABÉAU sends unlimited WhatsApp confirmations and reminders, plus email, on every plan. It does not send SMS, so if many of your clients rely on text messages only, weigh that before switching.
Many salons do exactly that for a while. Keep the Treatwell listing for discovery, run your diary, checkout, commission and packages in LABÉAU, and review after two or three months how many Treatwell first-timers actually rebooked. That number tells you whether the commission is paying for itself.
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